Splash · an open skill pack for newsrooms
Comparisons become paragraphs. Places are described instead of mapped. Change over time is written out instead of shown. The internet does not need another wall of words; it needs evidence readers can see.
Journalist install is Indicator Labs on Mac or Windows · source on GitHub
In a survey of 768 people involved in data journalism, 70% said data journalism makes stories more reliable and 61% said it helps readers make sense of what they are reading.
Source: EJC State of Data Journalism Survey, 2023 ↗Clear visual design can make the same work feel clearer, more rigorous and more engaging. Readers look for clarity, polish and credible sources when deciding whether to trust a visualisation.
Sources: Information Design Journal ↗ · ACM CHI, 2024–25 ↗AI turns fixed articles into “liquid information” that machines break apart and recompose. Visual journalism gives the reporting a distinctive form that still belongs to the publisher.
Source: Reuters Institute, 2025 ↗AI Search is multimodal and can use high-quality images and video alongside text. Visuals can become part of how reporting is found and understood.
Source: Google AI Search documentation ↗Fig. 2 · drawn live from Natural Earth + OpenStreetMap data — no screenshots
Maps that fly, reveal and annotate as the reader scrolls — then switch to interactive so the reader can explore. Two outputs of the same skill, one pipeline.
The story you just scrolled, exported as MP4 by the same skill — one pipeline, every format your desk publishes.
What is Splash
You install it into your AI assistant. Splash guides the agent through a research-informed process for understanding the story and data, choosing the right visual form, producing it, and asking for your approval before publication.
What Splash does
Splash guides the agent to understand the story and data, decide what the visual should communicate, and propose forms the evidence supports. You choose the direction. The agent produces a draft for review, then prepares the approved output for print, web, video or scrollytelling.
The agent reads the story and data.
Splash guides it toward visual forms the evidence supports.
You choose the treatment and format.
The agent creates a visual for review.
You approve the final output.
Built over
Video written in React — every Splash motion render is a program, replayable frame for frame, not a screen capture.
Zurich, SwitzerlandBasemaps, satellite imagery and 3D terrain — the geography under every map beat, from dataviz-dark to quantized-mesh.
Zug, Switzerland…in good company